Like everything these days, HBO Max is getting a price hike for the third year in a row.

The Basic with Ads monthly plan now costs $10.99, reflecting a $1 increase from the previous rate of $9.99 per month. The annual cost for the Basic with Ads plan is now $109.99, which is a $10 increase from the original price of $99.99.

The Standard monthly plan is now priced at $18.49, representing a $1.50 increase from the previous rate of $16.99. The annual Standard plan now costs $184.99, an increase of $15.00.

The Premium monthly subscription is now $22.99, which is a $2.00 increase. The annual Premium plan has risen by $20.00, bringing the total to $229.99 per year.

The new prices are effective today for new customers. For current paying subscribers, the price change will go into effect starting November 20th.